Photo credit: Jo S./YelpOf the stores we compared, Aldi reigns when it comes to store-brand quality - unsurprising given that the chain relies on private labels for the bulk of its sales. One expert quoted by Consumer Reports estimates as much as $3,000 a year for the average family of five. Kroger is a close second and Walmart brings up the rear.Īlthough many consumers are partial to particular brands, store brands help shoppers save money. Shoppers have the highest praise for Aldi’s store brands.
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Only five items in our shopping cart were less expensive at Kroger than at Walmart, and three of those were cheaper only for Kroger Plus Card holders. When we compared prices on 30 national brands - products like Jif peanut butter, Uncle Ben's rice, and Dannon yogurt - Walmart was the cheapest grocery store, with overall savings of 9% over Kroger Plus Card prices and double that without a savings card. Kroger price comparison of popular name-brand products.
For shoppers who prefer not to buy generic equivalents of their favorite brands, we also did a Walmart vs. However, more than 90% of the products at Aldi are private label, and the discount grocer carries few national or regional brands. Aldi outpriced Walmart on 33 of 41 items. Our final tally produced a clear overall winner: Aldi, where the grocery bill came to $67.34, about 14% cheaper than the Walmart total of $78.23 and more than 20% cheaper than Kroger (even with a store savings card). For example, russet potatoes were available at both Aldi and Walmart in 10-pound bags but Kroger was selling 8-pound bags, so we projected the cost of a 10-pound bag at Kroger using the price per pound. Photo credit: Chris Hondros/Getty ImagesTo make our grocery store price comparison fair, we calculated a per-unit price for like items of unequal amounts or sizes, and then used that result to determine the total cost for the most commonly sold quantity. We filled our shopping cart with several products from each department, including milk, a dozen eggs, and butter from the dairy case chicken breast and ground beef from the meat counter enough produce to make a decent salad condiments such as ketchup, ranch dressing, and peanut butter frozen foods such as pizza and family-size lasagna bread and buns from the baked goods aisle and staples such as pasta, flour, chicken broth, soda, juice, and cereal. To find out whether Kroger, Walmart, or Aldi is the cheapest grocery store, we checked prices on the same items, but not necessarily the same brands, at three stores in the same western Ohio market area. To compare items of different quantities, the unit price was used to calculate the total cost of the most commonly available quantity. Listed prices are the cheapest available at each store and store-brand or generic items unless otherwise indicated. * Note: In the tables below, the lowest price for each item appears in bold. If you use a Plus Card, it's $88.65 ($2.17 savings).
For consumers who prefer to purchase national brands (most of which Aldi does not carry), Walmart has the best prices.In our price comparison of mostly store-brand items, our grocery bill at Aldi was about 14% cheaper than at Walmart and 24% cheaper than the lowest prices available at Kroger. Our comparison also takes into account product selection, convenience, customer service, and other factors that might help set one store apart. Cheapism surveyed grocery prices for 41 common food items at three different types of stores: Walmart, the superstore with bottom-dollar prices Aldi, a growing chain of discount supermarkets and Kroger, the nation’s largest traditional grocery store.
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